Drinks’ association with games shows no signs of stopping
Versus Systems, a competitive gaming platform, announced a partnership with Rockstar, the manufacturers of Rockstar Energy Drink, to expand Versus in-game prize offerings.
Versus Systems, a competitive gaming platform, announced a partnership with Rockstar, the manufacturers of Rockstar Energy Drink, to expand Versus in-game prize offerings.
Fentimans, named the number one soft drinks brand in The Guild of Fine Food’s Best Brands Survey, have announced that if the UK fails to negotiate a tariff-free trade deal...
A lot of the adverse press on energy drinks is unsubstantiated, but the sheer quantity of stories cannot be denied.
With the news that McDonalds have plans to begin a delivery service, we look at what consumers want in a delivery. Do consumers still want this fast food fare or...
Champagne giant Lanson is changing its established champagne production methods to incorporate certified organic methods in order to create a new organic “Green Label” product.
In February 2017, two large drinks brands and one large pub chain announced that they would label alcoholic drinks with nutritional information. Could this result in a big shift in...
The Budget has been announced and many people are still cheering about the extra money being given to schools and the NHS, which a few believe is long overdue. But...
Non-alcoholic beer (defined as less than or equal to 0.5% ABV) accounts for less than 1% of the global beer market, but since 2012 (growth has been far outpacing that...
In a novel attempt to fight back against declining fizzy drink sales, PepsiCo’s 7Up brand is trying to tap into new consumption occasions by promoting the sugary beverage as an...
With sugar content increasingly under inspection plant waters have perfectly planted themselves in a niche. However, do the beneficial qualities of these natural products have a positive future given their...