UK-based retailer Tesco has added new Tails range of premium pre-mixed cocktails to 290 stores.

This move brings cocktail bar favourites into the at-home market. The range is claimed to be created in collaboration with global cocktail experts including mixologists, master distillers, and flavour experts. It is made with premium spirits and ingredients.

Tesco has stocked four Tails varieties in exclusive 50cl bottles. These include Espresso Martini, which contains 15% alcohol by volume (ABV) and carries a retail sales price (RSP) of £10, Elderflower Collins with 10% ABV and  RSP of £8, Berry Mojito with 10% ABV and RSP of £8, and Moscow Mule with 10% ABV and RSP of £8.

Tails' managing director Nick Wall said: “We’re delighted that the Tails range is now available through Tesco, enabling consumers to enjoy premium cocktails in an easy-to-serve format. An indulgent Espresso Martini, or the Berry Mojito variation on the best-seller, along with our other premium varieties, are the highest quality premixed cocktails available.

"While people enjoy experimenting with their own recipes, there’s nothing to compete with a professionally mixed cocktail."

“Figures from Kantar show that couples enjoying a night in, celebrations, and socialising are key occasions for enjoying cocktails at home. There’s also an opportunity to carry over the growing popularity of matching cocktails with food from the casual dining market, especially US, Mexican and Italian dishes.

“While people enjoy experimenting with their own recipes, there’s nothing to compete with a professionally mixed cocktail.”

Tails distributor Hi-Spirits' managing director Dan Bolton said: “These much-loved cocktail varieties have helped drive the boom in sales in the on-trade, and consumers can now recreate the experience at home. With no compromise on quality, the Tails range takes the home cocktail market to the next level.”

The Tails launch in Tesco is being supported with in-store tastings and displays.

Image: Tesco introduces a new range of cocktails across its stores in the UK. Photo: courtesy Tesco.