Coca-Cola European Partners unveils €500 million investment for 2019

The spending programme will put pressure on competitors in terms of meeting the worldwide demand for drinks innovation and diversification.

Coca-Cola European Partners (CCEP), said it plans to invest €500 million (£430 million) in 2019.

CCEP said its investment will be focused on new technology, supply chain capabilities and coolers, as part of an ongoing multi-year €1.5 billion (£1.29 billion) programme.

Damian Gammell, Chief Executive Officer at CCEP, said: “We’re investing in key areas of the business to make it easier for customers to do business with us, and to offer consumers a wider range of great products.

“Last year our targeted investment programme helped to create €8.7 billion (£7.5 billion) in value for customers – nearly €600 million (£516 million) more than 2017.”

Stimulating the soft drinks market

The spending programme is being done to better position the bottling plant on the continent and will put pressure on competitors in terms of meeting the worldwide demand for drinks innovation and diversification.

These strategies executed correctly should help CCPE hold its place as the largest independent Coca-Cola bottler in the world based on revenue.

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