Costa Coffee

The range will include whole beans, roast and ground coffee, coffee pods, ready-to-drink coffee and self-serve barista-quality coffee on-the-go via Costa Express machines. Credit: Eddie Jordan Photos / Shutterstock.

As businesses come to terms with the ongoing crisis and adapt to the changing situations, it is imperative for them to look for new ways to reach consumers, as well as find new channels and models to adopt.

With the lockdown measures still in place for all restaurants, cafes and bars except collection and delivery in most European countries, a lot of businesses are adapting to the current situation and are looking to launch their products in retail to create alternative revenue streams, as well as create more engagement with their consumers.

Coca-Cola HBC (Coca‑Cola Hellenic Bottling Company) has unveiled a new range of Costa Coffee products for European customers to enjoy at-home, on-the-go and at-work. The full range of Costa Coffee products will include whole beans, roast and ground coffee, coffee pods, ready-to-drink coffee and self-serve barista-quality coffee on-the-go via Costa Express machines. The move is also aimed at tapping the segment of consumers who like to enjoy their favourite coffee anywhere and everywhere and has future growth potential in expanding Costa’s consumer base beyond the cafes.

As consumers spend more time at home, they look for products from their favourite brands and are looking to re-create experiences at home. According to GlobalData’s Coronavirus (COVID-19) Tracker Consumer Survey – Week 9, more than half of consumers (54%) from the 11 countries surveyed say that they agree to try to buy products only from their favourite brands, which could be good news for Costa Coffee and its coffee range, which are already popular with consumers.

Even as lockdown restrictions ease, consumers are likely to continue to eat and entertain themselves at home as their own homes offer increased comfort and convenience, particularly as they continue to adjust to this evolving scenario. This is likely to be maintained over the next few months and companies can look to benefit from the changing consumer habits.

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