Crooked Hammock’s North Myrtle Beach Brewery, South Carolina, US

Crooked Hammock Brewery announced plans to develop a brewery in North Myrtle Beach, South Carolina, US, in November 2020.

The highly anticipated brewery is expected to be opened in February 2021. The brewing company will employ up to 100 individuals for part-time and full-time positions such as brewery, front of house operations, retail, and kitchen.

North Myrtle Beach brewery location

The new brewing facility will be located at Barefoot Landing’s Dockside Village in North Myrtle Beach. It will be connected to the Crooked Hammock Brewery’s restaurant by the Beer Alley. The location features easy-drinking freshly brewed craft beers with tastings and brewery tours offered.

North Myrtle Beach will be the company’s third location after two others in Delaware. The new type of brewery will add to the line-up of new experiences at North Myrtle Beach’s only waterway shopping, entertainment and dining destination.

Crooked Hammock’s North Myrtle Beach brewery details

The new brewing facility will be equipped with ten fermenters, two brite tanks, and a two-vessel 30BBL brewhouse to produce more than 4,000 barrels in the first year.

The brewery will feature a restaurant and a backyard beer garden, which will provide a backyard escape experience for guests of all ages with indoor and outdoor seating for more than 500 guests across the craft brewery, restaurant, Island Bar gazebo, and backyard beer garden.

The backyard beer garden will include Happy Camper food and beer truck, beach-inspired brews, fire pits, ping-pong tables, bocce ball courts, hammocks, corn hole boards and a playground for kids. The 360 Island Bar will provide the visitors panoramic views of Barefoot Landing.

Guests can taste sample signature brews such as Beach Escape and South to Somewhere in the tasting room and can avail interactive brew tours of the brewery facilities. The facility will be pet-friendly and run regular live music for the guests.

The restaurant will offer differently styled cuisines, including food inspired by outdoor-cooking such as oak-smoked baby back ribs, backyard burgers, and slow-cooked coconut breaded wings with pineapple sauce.

Crooked Hammock’s product portfolio in existing locations

Crooked Hammock’s product portfolio includes year-round product range featuring Hammock Easy and Four Tires, while the seasonal product range includes Actively Fishing, Jay-O-Lantern, Brand New Day and Lift Ticket along with the sample signature brews.

The occasional product range includes Shoobie, Haulin’Oats, Frankenbooberry and Pass the Sauce. Some of the featured beverages of the brewery are Wai Ola Cali-Style Coconut Ale, and Mootzy’s Treasure IPA.

Crooked Hammock Brewery collaborated with ILC Dover to release One Giant Leap, a suborbital stout, to celebrate and honour the anniversary of the Apollo 11 mission in October 2019.

The upcoming can releases include Permanent Vacation, Banana Hammock, Brand New Day, Hand of Buddha, Savagely Delicious, Yabba Dabba, and Bless Up. The menu at the company’s restaurants includes giant Bavarian pretzels, burgers and savoury sides such as jalapeno cornbread with honey butter.

Marketing commentary

Crooked Hammock Brewery, operated by La Vida Hospitality Group, is a craft brewery with a restaurant and backyard beer garden. It was first opened in Lewes, Delaware, in October 2015. The 4,000ft² Middletown, Delaware, location was opened in 2019.