beers experts
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Using research from GlobalData’s Influencer platform, Drinks Insight Network has named ten of the most influential people in beers experts on Twitter during Q4 2020.

Biggest influencers in beers experts: The top ten in Q4 2020

1. Roger Protz (@RogerProtzBeer)

Roger Protz is the founder of British Guild of Beer Writers and has written more than 20 books on beer. He is also a beer historian, lecturer and taster. He has travelled the world in search of good beer, especially across Europe and US.

Protz writes for various magazines including What’s Brewing and BEER Magazine, and also contributes towards leading newspapers such as The Guardian and The Independent.

Twitter followers: 21,548

GlobalData influencer score: 100

2. Melissa Cole (@MelissaCole)

Melissa Cole is a beer and food expert, who is Cicerone Certified, a programme that trains and educates beer professionals. She has collaborated with numerous breweries such as Rooster’s, Fuller’s, Odell, St Austell and Ilkley, among others.

With years of dedicated experience in cooking with beer, Melissa is also the author of The Little Book of Craft Beer that was launched in 2017.

Twitter followers: 36,743

GlobalData influencer score: 94

3. Matthew Curtis (@totalcurtis)

Matthew Curtis is the founder and chief editor of pelliclemag.com, an online magazine exploring beer, wine, food and travel cultures. Curtis is also an award-winning writer and photographer, who is passionate about beer cultures.

Curtis contributes towards various publications such as Hop & Barley, Ferment, Good Beer Hunting, and BEER. 

Twitter followers: 13,720

GlobalData influencer score: 77

4. Jeremy Danner (@Jeremy_Danner)

Jeremy Danner is an on-premise specialist and brand ambassador for 4 Hands Brewing Company, a microbrewery. He has more than fifteen years of experience in crafting the brewery industry.

Danner has served in many roles including brewing, cellar, packaging, research & development (R&D), branding, marketing, media, and management roles.

Twitter followers: 15,342

GlobalData influencer score: 76

5. Jeff Alworth (@Beervana)

Jeff Alworth is the founder of Beervana.blogspot.com, a comprehensive source of beer information that was founded in 2006. He has also authored numerous books on beer such as The Beer Bible and The Secrets of Master Brewers, among others.

Alworth also co-hosts the Beervana podcast, where he discusses beer and the economics of beer along with Patrick Emerson, an economics professor.

Twitter followers: 12,760

GlobalData influencer score: 76

6. Chris Drosner (@WIbeerbaron)

Chris Drosner is the executive editor of Milwaukee Magazine, an online magazine that offers daily updates on dining, restaurants, and news stories. He has more than 20 years of experience in news reporting.

Drosner was also a beer baron columnist at the Wisconsin State Journal, a daily newspaper, which offers features, news, and beer reviews.

Twitter followers: 6,646

GlobalData influencer score: 69

7. Emma Inch (@fermentradio)

Emma Inch is a freelance beer writer, podcaster, video maker and trainer based out of the UK. A former awardee of the British Beer Writer of the Year title, Inch contributes to numerous national and international publications.

She is also the producer and presenter of Fermentation Beer & Brewing Radio and also offers podcast training.

Twitter followers: 4,730

GlobalData influencer score: 63

8. Kendall Jones (@beerblog)

Kendall Jones is the principal of First Draft Production, a marketing and promotions firm for the beer industry. He is also an acclaimed writer on topics such as craft beer, travel, food, software, and technology.

Jones also produces the Washington Beer Blog since 2008, and contributes to several local and regional magazines.

Twitter followers: 10,557

GlobalData influencer score: 59

9. Josh Noel (@hopnotes)

Josh Noel is a journalist at the Chicago Tribune Media Group, where he reports on the beer industry, food, travel and other features. He has also authored many books such as the Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business.

Twitter followers: 12,682

GlobalData influencer score: 59

10. Adrian Tierney Jones (@ATJbeer)

Adrian Tierney Jones is a freelance beer, food, pubs and travel writer who regularly contributes to publications such as the Daily Telegraph, Daily Mail, All About Beer (USA), and Imbibe, among others.

Jones authored many books on beer and pubs, and is a popular judge in Belgium, Italy, and the UK.

Twitter followers: 11,096

GlobalData influencer score: 59

 Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.