As PepsiCo continues to struggle with its beverage sales, particularly in North America, it may be wise to consider taking a leaf out of its rival’s book.
Coca-Cola’s partnership with the Premier League is set to strengthen the company’s multi-brand offerings in the face of falling sales for its flagship product.
Cannabis drinks might be emerging as the latest health-focused fad, but mixed consumer opinion suggests Coca-Cola should proceed with caution if it is to enter this developing market.
The highly publicised grand opening of Starbucks’ new reserve roastery in Milan’s Palazzo della Poste already has many observers wondering whether the coffee giant’s gamble in Italy’s traditional coffee shop market will pay off.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...
Japan’s major beer manufacturers have innovated a selection of beer drinks and alcohol-free beer to be ‘colour-free’.
Ever under fire, energy drinks have been linked to a handful of medical conditions and health concerns. The resulting media scrutiny has triggered a major overhaul by some of the...
A landmark case for intellectual property wine rights in China will provide a boom in the near future for winemakers and exporters to the country.
Anyone looking for proof that the beverage industry is worried about the “war on plastic” got it on August 20th when PepsiCo announced an agreement to purchase Israel-based SodaStream International...
Uber’s global link-up with in-car commerce firm Cargo is likely to be a game-changer for soft drinks, with convenience emerging as a potentially major distribution channel for the industry.
