With the ever-increasing health trend taking a hold of the market on a global scale, the concept of Dry January, in which drinkers attempt to stay clear of alcohol for...
The treatment of mental health conditions in the workplace has evolved substantially over the past few years, but much more needs to be done. The Benevolent's #MeToo campaign hopes to...
Debate in the UK around a 50p minimum unit price charge on alcohol this week brought to light the disproportionately large amount of alcohol being consumed by a small number...
Many food and drink manufacturers have been searching for the holy grail of making products that contain less or virtually no sugar, and no calories while still maintaining the same...
In a deal worth an eye-watering $5.1 billion, spirits giant Bacardi has swallowed ultra-premium tequila brand Patrón. However, with tequila consumption dwarfed by that of vodka or gin for example,...
In the highly competitive global soft drinks market, brands are finding it tougher than ever to stand out to shoppers. Health-focused consumers, in particular, are spoilt for choice as companies...
The new Pepsi Generations campaign is being rolled out across 55 countries globally, and includes a limited edition “retro” pack design, a new version of a classic 1992 Pepsi commercial...
With sizeable beverage portfolios backed by familiar marketing campaigns, you could be forgiven for questioning how leading soft drinks companies could expand much further. But, as one of the top...
If overhauling a core brand’s packaging and its flavour variants was one of Coca-Cola’s New Year’s Resolutions, then the company is already off to an excellent start in 2018.
When it comes to beverage innovation, most attention has been focused on sugar in recent years. Manufacturers are under severe pressure to reduce sugar, as governments around the world attempt...
