Inside Drinks Magazine: Market Focus Special Issue – August 2016

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Inside Drinks has launched a new series of special issues, bringing you the latest insights from the global beverage industry from research specialist Canadean. In this issue we take a closer look at the mega-trend of health and wellbeing and ask how it is influencing consumer choices, and what this means for beverage manufacturers.

Consumers around the world are becoming more conscious of the health impacts of their food and beverage choices. Based on recent analysis from Canadean, we find out how the health and wellbeing trend is influencing consumers’ buying decisions and what it means for the beverage industry.

We take a look at a Japanese sparkling water which promises to promote weight loss, examine the rise of juice as the fastest-growing segment within the soft drinks category, and explore how recent product innovation in premium water could lead the next wave of growth.

In other news from Canadean, we look at the power of consumer-centric product development and find out how the adult soft drinks market is gaining ground.

Read the issue for free on your iPad through our app, or if you’re on a desktop computer you can also read it in our web viewer.

In this issue

Consumer Perspectives

At the end of 2015 Canadean surveyed more than 27,000 respondents across 31 markets globally about their attitudes to various concepts in food, drinks and consumer goods. We take a look at some of the findings related to consumers’ perceptions of health and wellbeing.

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Changing Attitudes

With a growing consumer push for more nutritious and beneficial beverages, Canadean has identified health and wellbeing as one of the biggest trends currently influencing the drinks market, as Eloise McLennan explores.

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Sparkling Innovation

An obesity-fighting sparkling water is ramping up the war on sugar. Canadean takes a look at the beverage of choice for dieters.

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The Next Wave

Premium water is seeing growth thanks to a host of recent product innovation. Canadean innovation insights director Tom Vierhile tells us more.

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The Untapped Potential of Juice

After bottled water and functional drinks, juice is the fastest-growing segment within the soft drinks category. Canadean explores how time-scarce consumers use juices as a way to help meet their ‘five a day’

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Success Case Study: Pardál Pilsner

The power of consumer-centric product development and word of mouth marketing has been proven in the triumph of Pardál Pilsner in the Czech Republic. Eloise Mclennan reports.

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Sophisticated Sodas

Rising demand for non-alcoholic beverages has opened up a gap in the market for ‘grown-up’ soft drinks. Canadean examines how the appeal of soda goes beyond alcohol alternatives.

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Adultifying Soft Drinks

As demand for adult non-alcoholic beverages rises, brands have an opportunity to capatalise on an untapped market. Canadean consumer insight analyst Tanvi Savara tells us more.

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Next issue: September 2016

Using analysis from Canadean, we find out how confidence is rising in Europe’s commercial beverage market despite a disappointing first quarter, take a look at delivery and product innovation opportunities in the hot beverage market and examine the rise of the hot drinks pouches balancing quality and convenience.

We also find out how protein drinks are moving beyond traditional shakes and smoothies, and take a look at the success of Suntory Minami Alps Tennensui and Yogurina in Japan’s packaged water market. Plus we explore how Grolsch is targeting an even more health-conscious audience with its new 0.0% Radler iced tea launched in The Netherlands.

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About Canadean

Canadean us a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the Canadean Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. Canadean’s coverage is unrivalled in its depth, geographic scope and local insights.

Find out more on www.canadean.com