Inside Drinks Magazine: Market Focus Special Issue – July 2017

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Driven by the popularity of craft and connoisseurship across categories, modern consumers are increasingly willing to experiment with premium beverages that provide novel drinking experiences. Based on recent analysis from GlobalData, we examine how ginger, one of the older flavours in the carbonated soft drinks market, is spicing things up with a wave of new product innovation sweeping through non-alcoholic beverages and take a look at the appeal of soft drinks that claim to be fermented, brewed, vitamin-enhanced or contain zero sugar.

Also in this issue, we find out how UK-based brand Fever-Tree has capitalised on the success of premium spirits trends and explore the appeal of a new ready-to-drink coffee that is clear, like water.

In other news from GlobalData, we take a look at the top trends driving innovation in alcoholic drinks and examine how generating a multisensory brand experience can make products more memorable.

Read the issue for free on your iPad through our app, or if you're on a desktop computer you can also read it in our web viewer.

In this issue

Red Heat
One of the older flavours in the carbonated soft drinks market has become one of the industry's hottest flavours. Tom Vierhile explores how ginger is spicing things up in non-alcoholic beverages.
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Bold Claims
With consumers growing more health-conscious, there has been an increasing awareness of what is contained within food and drink products. Looking at the latest consumer survey data from GlobalData, we explore the appeal of soft drinks that claim to be fermented, brewed, vitamin-enhanced or contain zero sugar.
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A Strategy for Success
Award-winning premium mixer brand Fever-Tree has made an impact in the considerably mature overall mixer market. Drawing on research from GlobalData, Eloise McLennan explores how the mixer brand has capitalised on premium spirits trends.
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Clearly Caffeinated
One of the downsides of drinking a lot of coffee is that coffee has a tendency to stain the teeth. GlobalData explores the appeal of a colourless ready-to-drink coffee that provides a stain-free buzz.
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Modern Mixology
The alcoholic drinks sector represents a highly dynamic space for growth. Drawing on research from GlobalData, Eloise McLennan examines the top trends driving innovation in the sector.
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Stimulating the Senses
When making purchasing decisions, consumers are unconsciously influenced by sensory stimuli. Drawing on research by GlobalData analysts, Eloise McLennan examines how brands can use all five senses to improve the appeal of beverages.
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Next issue: August 2017

Based on recent analysis from GlobalData, we explore the appeal of ashwagandha, which is tipped to become the next trendy functional beverage ingredient, take a look at the spending trends of consumers in next generation emerging markets and examine prominent trends making waves in non-alcoholic beverages.

Plus, we find out how a start-up launched out of a bedsit in 2010 exploited a gap in the market for an iced coffee offering that was not overly sweet, explore a new sugar-free premium spirit that makes lower-calorie mixed drinks and examine how increasing product relevance can enhance consumer engagement.

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About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights.

Find out more on www.GlobalData.com