Inside Drinks Magazine: Market Focus Special Issue – October 2017

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Finding ways to get the right amount of nutrients, energy and refreshment can be a struggle for busy consumers. Based on recent analysis from GlobalData, we take a look at Coca-Cola’s decision to launch two crowd sourcing projects in a bid to uncover a new natural sweetener to use in their products, and investigate flavour appeal in gin products.

Also in this issue, we examine a new coffee that uses extended-release caffeine technology to help consumers avoid the nasty after-effects of energy boosting beverages, and explore the key consumer and innovation trends currently impacting the core categories in hot drinks.

In other news from GlobalData, we find out what lies ahead for craft gin as the category becomes increasingly popular worldwide, and explore how convenience and portability are now major factors dictating consumer consumption in many developed and emerging countries.

Read the issue for free on your iPad through our app, or if you’re on a desktop computer you can also read it in our web viewer.

In this issue

Sweeter Ideas
Coca-Cola is upping its search for sugar alternatives by launching two crowdsourcing projects in a bid to uncover a new natural sweetener to use in their products. GlobalData reports.
Read the article.

Favourite Flavours
As brands look to tap into the surging popularity of gin, new and unusual ingredient combinations have begun to diversify the flavours available to consumers. Looking at the latest consumer survey data from GlobalData, we explore the appeal of gin flavours in different regions.
Read the article.

Crash Free
While energy drinks offer consumers an instant energy boost, the after-effect is often a crash that leaves the drinker feeling more tired than before. GlobalData finds out more about a new product that avoids this crash by releasing caffeine slowly.
Read the article.

Hot Topics
Consumer attitudes towards functional hot drinks have changed over the past few years. Using recent research by GlobalData, Eloise McLennan takes a look at the five key consumer and innovation trends currently impacting the core categories in hot drinks.
Read the article.

Craft Gin Trends
Craft gin is at the top of its game across the world. Using GlobalData research, we take a look at the surging appeal of new flavours and formats currently driving developments in the gin market.
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Home and Away
The demands of modern lifestyles leave many consumers feeling time-poor, causing shoppers to seek out more mobile and convenient products that fit their busy schedules. Using research from GlobalData, Eloise McLennan takes a look at the rise of on-the-go drinking.
Read the article.

Next issue: November 2017

Based on recent analysis from GlobalData, we explore whether gendered tea and coffee products could help brands to increase category growth, investigate the appeal of experimentation in non-alcoholic beverages for consumers around the world, and find out how PepsiCo is blazing an indulgent new trail with an unusual response to sugar concerns.

Plus, we take a look at a functional coffee that puts consumers in charge of caffeine levels, examine a new small batch gin that changes colour when mixed with citrus or tonic, and explore how brands can target consumers seeking more sophisticated solutions that can help them manage their personal health.

About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights.

Find out more on www.GlobalData.com

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