Are carbonates beginning to lose their fizz in the UK?
Where do consumers prefer to drink alcoholic beverages?
Why is honey water being touted as the next ‘healthy hydrator’?
How did Stumptown crossover from craft to mainstream?
Exploring the appeal of a gin ‘flavoured’ with motorcycle parts
How can brands tap into the desire for customisation?

As consumers adopt a more personal approach to maintaining their health and wellbeing, demand for products that cater to individual needs and preferences is growing. Based on recent analysis from GlobalData, we explore whether carbonates are losing their appeal in the UK as consumption has fallen every year since 2012 and investigate consumers’ preferred consumption locations for alcoholic drinks.

Also in this issue, we examine why one of the world’s oldest beverages, honey water, is suddenly being touted as a healthy hydrator, immune-booster, energy source, and “natural” sweetener and find out how roasters such as Stumptown have redefined the premium coffee/café experience with quality drinking experiences.

In other news from GlobalData, we take a look at a new gin, which is “flavoured” with motorcycle parts for the Harley-Davidson lover, and explore how brands can capitalise on the consumer desire for customisation.

 

In this issue

Bursting the Bubble
For decades, carbonated soft drinks have been some of the most popular beverages in the UK, but they have begun to lose their fizz as consumption has fallen every year since 2012. GlobalData explores whether the carbonates bubble is finally popping in the UK.
Read the article.

Location, Location, Location
Consumer product choices are often heavily influenced by where and when a product is set to be enjoyed. Looking at the latest consumer survey data from GlobalData, we explore consumers’ preferred consumption locations for alcoholic drinks.
Read the article.

Tapping the Honey Pot
The success of coconut water has spawned a cottage industry in healthy hydrators aiming to be the “next coconut water.” Honey water seems an unlikely challenger given concern over sugar contents, but product launch activity says otherwise. Tom Vierhile examines how one of the world’s oldest beverages, honey water, is suddenly being touted as a healthy hydrator, immune-booster, and “natural” sweetener.
Read the article.

Riding the Third Wave
Established in 1999, Portland-based Stumptown Coffee Roasters has been a pioneering force in the boutique coffee sector. Using research from GlobalData, Eloise McLennan explores how the brand has worked to redefine the coffee shop experience.
Read the article.

Spirit of the Road
Motorcycle enthusiasts are a special breed, especially those drawn to rare motorcycles. Archaeologist gin is made for this type of enthusiast since each bottle of gin actually contains an engine part from a rare Harley-Davidson motorcycle that has been cleansed and sealed to avoid spoiling the gin it is immersed in. GlobalData finds out more.
Read the article.

Do it Yourself
As consumers seek out drinks that cater to their individual needs, customisation is quickly becoming an important feature in beverages. Drawing on research from GlobalData, Eloise McLennan explores how brands can tap into the hyper-customised world of health-conscious, expressive and experience-seeking consumers.
Read the article.

 

Next issue: January 2017

Based on recent analysis from GlobalData, we take a look at drinks giant Diageo’s decision to revive two Scottish whisky distilleries, investigate the motivations that lead to experimentation in alcoholic beverage and ask whether Arla Foods’ development of carbonated milk is the wrong solution for the right problem

Also, we examine the challenges of trying to target tea connoisseurs in a coffee-centric market, explore whether a recent acquisition by New York-based company, Constellation Brands, could be a sign that interest in THC-infused beverages is growing, plus we find out how innovation is driving market growth within the private label space.

 

About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights.

Find out more on www.GlobalData.com