Coca-Cola topped Interbrand’s Best Brands list in 2012 and Pepsi is spending $50m on a brand partnership campaign with female artist, Beyoncé. Laura Husband explores the power of drinks branding
In the latest issue we explore whether bottled water is as safe as tap water, find out the health benefits of aloe vera drinks, take a look at grower champagnes...
In the latest issue we explore the power of drinks branding, look at the many ways tea is used in food and drink products, look at innovative new non-alcoholic beverages...
In the latest issue we explore the trends in the healthy beverages sector, look at a new spray that delivers a dose of alcohol without the hangover and find out...
Why energy drinks are creating a buzz in the European soft drinks market, the UK’s beer tax stamp debate, whether pesticides are a health risk or if it’s all hype,...
From juices and smoothies to a summer of cider our new magazine launches with a look at the latest marketing and consumer trends in the drinks industry.
Growth optimism for the food and beverage industry is high, although optimism levels have only grown marginally since the 2010 survey. Using detailed market information compiled by ICD Research, drinks-insight-network.com...
