PureDraught is available in sizes such as 6l, 12l and 18l. Credit: AB InBev GITEC.

Anheuser-Busch (AB) InBev has released polymer keg system PureDraught through it’s Global Innovation and Technology Center (GITEC).

PureDraught is claimed to increase beer freshness in comparison with traditional steel kegs. It is expected to reduce the carbon footprint of beer shipments.

GITEC works closely with AB Inbev’s brands to develop new products, processes and technologies. PureDraught will be available in sizes ranging from 6l to 30l. Larger custom steel keg sizes are also available to provide bar and restaurant owners with more flexibility and less product waste.

PureDraught can be stored and dispensed upright or on their side. It uses a custom-moulded, double-walled, bottle-in-bottle polymer keg to allow air or gas to be fed into the outer bottle. The mechanism prevents gases from escaping, keeping the beer fresh for up to 30 days after being tapped.

AB InBev claims that beers delivered in traditional steel kegs present many costly logistical and environmental issues when shipped internationally.

AB InBev draught capabilities global director Daniel Ingram said: “For a consumer, PureDraught means a fresh beer experience for up to four times longer, since the first time air or gas touches the beer is when it’s poured into their glass.

“For bar or restaurant owners, PureDraught means no keg deposits, less waste, right-sized products for beers with slower turnover, more efficient storage, and no reverse logistics of returning a keg. They can simply put the used kegs in their local recycling bin, reducing the carbon footprint of the process considerably.”

PureDraught is currently used in more than six countries, including the US, Mexico, Brazil, China, Italy and South Korea. It has debuted in Colombia and additional areas of Europe, Africa and Japan this year.

The company intends to release PureDraught nationwide in the US later this year.