Bold Rock expands portfolio with Hard Tea and Hard Lemonade

US-based cider producer Bold Rock has expanded its offering portfolio with the addition of Hard Tea and Hard Lemonade beverages.

The company claims that its new beverage lineup has been produced using natural ingredients and perfectly sweetened for maximum refreshment.

With 5% alcohol by volume (ABV), Bold Rock’s initial Hard Tea will be available in two different varieties including Original, which comes with a twist of lemon and Half & Half that offers a blend of tea and lemonade.

They will be rolled out in the market later this month in 12-pack 12oz cans and in 19.2oz single-serve cans in late-August.

Bold Rock Hard Tea and Hard Lemonade will be available in Virginia, North Carolina, South Carolina, Georgia, Tennessee, Maryland, West Virginia, Delaware, Pennsylvania, Washington DC and Florida.

Bold Rock co-founder and master cider maker Brian Shanks said: “Craft beverage is ever-evolving and Bold Rock’s mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments.

“Our Hard Tea and Hard Lemonade offerings will please both longtime Bold Rockers and those new to our brand with incredible taste and quality that is very complementary to our cider, seltzer and canned cocktail programs.”

Later this month, Bold Rock’s Hard Lemonade will also launch with classic Hard Lemonade, and feature 5% ABV.

In August the company will launch Bolder Hard Lemonade with 8% ABV.