Crook & Marker, an alcoholic beverage brand from Ben Weiss, has expanded its ‘Better For You’ alcohol portfolio with the launch of a range of Spiked Sodas.

The range will be available in Classic Cola and Root Beer, as well as Lemon Lime and Ginger Ale flavours. Initially, it will be available in select regional markets, with a national launch early next year.

Crook & Marker founder Ben Weiss said: “Soda has become a bad four-letter word in many households across America. Not because anyone ever fell out of love with the taste of soda, just the sugar and broken ingredients that came with it.

“When other alcohol companies tried hard sodas, they didn’t bother fixing the ingredients, which is why consumers never held on.

“Imagine dumping 15 packets of sugar into your drink, which is what some of those brands are doing! That’s all about to change. Crook & Marker Spiked Sodas deliver the classic, refreshing soda taste that we all love. Finally, without the sugar or artificial sweeteners.”

With 4% alcohol by volume (ABV), all Crook & Marker Spiked Sodas will feature the company’s organic BaseBrew alcohol.

Crook & Marker Spiked Sodas are non-GMO, vegan and are free from gluten, sugar and caffeine. They are sweetened using natural sources and contain 80 calories with less than 1g net carbs per can.

Weiss added: “We see today’s consumers, particularly millennials who are now all of legal drinking age, reject sugar, carbs and ultimately calories but still demand great flavour and enjoyment. We believe hard seltzers were just the first stop in their pursuit for a better way to drink.”