The K-Elite coffee maker. Credit: Business Wire

US-based coffee producer Keurig Green Mountain has added the new K-Elite coffee maker to its portfolio of brewers.

A user can utilise a series of programmable features to create a customised Keurig coffee based on the Keurig single cup coffee maker model.

It also enables customers to brew ground coffee with My K-Cup Universal Reusable Coffee Filter, which is sold separately.

Keurig chief brand and beverage officer Scott Moffitt said: “The features of our new K-Elite coffee maker are based on meeting the needs of consumers who love the convenience and quality of our Keurig single serve system, but who also value modern design and more options for their brew.

“The features of our new K-Elite coffee maker are based on meeting the needs of consumers who love the convenience and quality of our Keurig single serve system.”

“We’re confident we’ve delivered against those insights with the K-Elite coffee maker with its premium look and customisation for your cup. In fact, it’s our top-rated coffee maker model currently available on Keurig.com.”

The new model features strong brew options, which increases the coffee strength and intensity. Consumers can also opt for iced coffee using the Iced button.

The coffee maker can also be programmed to adjust brew temperature and time duration.

K-Elite offers a cup size range, including 4oz, 6oz, 8oz, 10oz, 12oz and 75oz. The unit can be finished with either brushed silver or brushed slate, and has a metallic handle and drip tray.

The product is currently available online and will be at select retailers from this month at a suggested retail price (SRP) of $169.99.

Keurig Green Mountain produces speciality coffee and single-serve brewing systems, with more than 530 beverage varieties. With 5,700 employees worldwide, the firm has partnered with more than 75 brands.