MillerCoors expands Henry’s Hard Soda lineup with Lemon Lime flavour

US-based brewing company MillerCoors has added new flavour Lemon Lime to its Henry’s Hard soda lineup.

To be introduced across the US on 8 January, Lemon Lime will be available in a six-pack of 12oz bottles and will be joining the company’s existing Hard Orange and Hard Grape offerings.

Henry’s Hard marketing director Josh Wexelbaum said: “What we know works for us are bright colours and familiar fruit flavours. We’ve seen that work with Hard Orange and Hard Grape, and now with Hard Lemon Lime, which has tested just as well among consumers age 21 and over”.

“While other brands seem to take themselves super seriously with dark bottles, serious flavours and an old-timey feel, Henry’s Hard is a light-hearted, fun brand with a clear glass bottle that showcases its bright colours.”

Lemon Lime is said to presents a moderate citrus aroma and features 4.2% alcohol-by-volume (ABV).

The new variant will replace Hard Ginger Ale and Hard Cherry Cola.