Mott’s launches new Mott’s Sensibles in US

Mott’s, one of Dr Pepper Snapple’s brands, has launched a new product called Mott’s Sensibles in the US.

The new beverage line-up from Mott’s will be available in three different flavours, which include apple raspberry, apple pineapple and apple cranberry.

Mott’s Brand Marketing director Kelly Stephenson said: “Our research shows that over 60% of people are concerned with the amount of sugar in juice. Parents want a juice that provides the taste they’ve come to expect from Mott’s with less sugar stress.

“Mott’s Sensibles is a testament to our commitment to give parents solutions to help their families be their very best. Mott’s is committed to developing innovative products that continue to address consumer’s needs and are ultimately approved by our consumers.”

Mott’s Sensibles has been produced using 100% apple juice, coconut water and vegetable juice and the company claims the products contain no added sugars, artificial sweeteners, flavours or colours.

The new beverage range is available at local grocers and mass retailers across the US in 64oz multi-serve bottles and 8-packs of 6oz juice pouches.

Mott’s further explained that each 8oz serving contains 90 calories and 18g of sugar when compared to 110 calories and 27g of sugar that are present in the other 100% apple juice products available in the market.

Mott’s has been producing juice products as well as applesauce in the US market since 1842.