Nestlé Pure Life launches new flavoured water collection

Bottled water brand Nestlé Pure Life Purified Water has expanded its offerings portfolio with a new flavoured water collection.

Known as Nestlé Pure Life Fruity Water, the collection is produced using 100% pure quality water containing natural fruit flavours and electrolytes.

Fruity Water is said to be free from sweeteners, preservatives or artificial colours and zero sugar content.

Nestlé Waters North America executive vice-president and chief marketing officer Yumi Clevenger-Lee said: “As a mother of four, I know teaching kids to love drinking water can be a challenge, and many children gravitate towards high calorie, sugar-sweetened beverages.

“Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce new flavoured water designed specifically for kids that makes drinking water fun and more enjoyable.”

Available in three different flavours including Apple, Watermelon and Tropical Twist, Fruity Water is packaged in a Tetra Pak carton and comes with a paper straw.

Clevenger-Lee added: “One specific need parents shared with us was for a healthy drink that would fit in kids’ lunchboxes, which is why we are launching “Nestlé Pure Life Fruity Water in a Tetra Pak.”

Fruity Water is available via e-commerce sites such as Amazon.com and Walmart.com, as well as retail outlets including Walmart and a range of supermarkets.

US customers can purchase the beverages in packs of eight, 24, and 32.

It can be purchased for a suggested retail price (SRP) of $3.99 for an eight-pack of Fruity Water and $14.99 for a 24-pack.

The new flavoured water beverage is also available through ReadyRefresh for convenient home delivery.