Nestlé to release first range of Starbucks-branded coffee products

Nestlé has announced the global launch of a new range of coffee products under the Starbucks brand.

The Swiss transnational food and drinks company secured a $7.15bn licensing agreement with Starbucks in August last year. The deal gave Nestlé perpetual rights to market Starbucks’ consumer packaged goods and foodservice products worldwide.

Its new range of coffee products includes single-origin coffees and Starbucks blends, including Caramel Macchiato and Cappuccino.

All of the products are claimed to have been produced using high-quality arabica coffee that is ethically sourced.

Nestlé’s executive vice-president Patrice Bula said: “Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestlé’s coffee and system know-how with the Starbucks coffee, roasting and blending expertise.

“With Nescafé, Nespresso and Starbucks, Nestlé now has the best coffee portfolio to delight consumers around the world.”

Nestlé is planning to release the new products in several markets across Asia, Europe, Latin America, the Middle East and the US. Customers worldwide will be able to purchase Starbucks coffee products from grocery stores and major online platforms.

Starbucks International channel development and global coffee and tea group president John Culver said: “We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems.

“Today’s announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestlé.”