Beer

Anheuser Busch InBev (AB InBev) has purchased Birra del Borgo as part of its strategy to enter into the craft beer market in Italy. The terms of the deal have not been disclosed.

Birra del Borgo stated that the deal would enable it to secure investments for its expansion.

The firm was founded by Leonardo Di Vincenzo in 2005 in a small town around 60 miles from Rome.

“Today the beer sector has become very competitive and it necessary for us to make a next step to ensure that we can continue to evolve.”

He will continue to head the firm as CEO.

Vincenzo was quoted by Brewbound.com as saying: “Today the beer sector has become very competitive and it necessary for us to make a next step to ensure that we can continue to evolve in terms of brewing techniques and in terms of the complexity and taste variation we can offer to consumers.

“We believe partnering with AB InBev is a great opportunity to do exactly that; it will allow Birra del Borgo to grow in a sustainable way while staying true to our unique identity and the philosophy that we have followed since the very beginning.”

The Italian brewery offers popular RealAle, Duchessa and DucAle.

This is the latest purchase made by AB InBev in the craft brewery segment. Since 2011, it has acquired around eight craft breweries in the US.

Among the other small breweries acquired by AB InBev are Camden Town Brewery in London, and Mills Street Brewery in Toronto, reported Brewbound.com.

Image: With the purchase, Anheuser Busch InBev (AB InBev) plans to enter into the craft beer market in Italy. Photo: Courtesy of Idea go/Freedigitalphotos.net.