Ireland-based alcoholic beverage company Baileys has launched its new Baileys XC product, which will be available exclusively for shoppers in duty-free stores.

Baileys XC is a combination of cream, cognac and fine spirit, and takes its name from the 'Exceptional Cream' liqueur.

The drink is inspired by French sophistication and the growing popularity of luxury liqueurs among duty-free shoppers, Baileys XC gives travellers a new product which cannot be purchased elsewhere.

Baileys' new product is presented in a specially designed gold and blue bottle, featuring a hologram effect that would appeal to shoppers looking for something distinctive and indulgent.

Diageo Global Travel global marketing director Peter Fairbrother said: “We are thrilled to bring shoppers in duty free this exclusive new product from Baileys. Baileys XC is a liqueur of the highest quality, showcasing premium ingredients and beautiful packaging, and it tastes as good as it looks.

"We're confident that this luxurious new product will appeal to new and existing Baileys customers.”

“We know that Baileys traditionally performs well with female shoppers and those looking an escape from the ordinary, and we're confident that this luxurious new product will appeal to new and existing Baileys customers.”

Baileys XC will be sold for £15.00/€16.00/$22.50 (RRSP) for a 50cl bottle. This drink will initially only be available at  selected airports worldwide.

The world's first Irish cream liqueur, Baileys is the top-selling liqueur brand worldwide with more than 70 million bottles sold across 150 countries each year.

Image: Bailey launches Bailey XC as duty-free exclusive product. Photo: courtesy of Diageo Global Travel.