Bevolution Group, a US-based manufacturer of shelf stable and frozen foodservice beverage products, has unveiled a new brand, Refrasia.

Refrasia brand will feature six categories, namely juice products, lemonades, teas, sports and energy drinks, enhanced waters, and thickened water.

The company plans to launch lemonades, teas, and enhanced waters this year, while the other categories will be launched next year.

"We are excited to share the Refrasia announcement with our customers."

Refrasia lemonade will contain lemon juice concentrate, sourced from lemon groves in the foothills of Tucumán, Argentina. It will also include cold pressed lemon oil essence for a refreshing and uplifting aroma, and will be available in raspberry, strawberry, and sugar-free options.

The caffeine-free Refrasia tea line will feature a concentrate that is blend of choice cut black tea from India and Sri Lanka. Consumers have the option to choose sweet, unsweetened, or sugar-free categories, and will be available in peach, raspberry, white tea with pomegranate, green tea with honey and ginseng flavours.

The new Refrasia enhanced water line will be available in coconut pineapple, watermelon, tropical mango, strawberry kiwi, and raspberry apple flavours.

Bevolution Group chief executive officer Sam Lteif said: "We are excited to share the Refrasia announcement with our customers.

"Since integration, Bevolution Group has been working diligently to honour the legacy of the Juice Tyme and Lemon-X product portfolios while also designing beverage solutions that meet the needs of the next generation. Refrasia easily achieves these dual objectives in a manner that we are proud."

Image: Bevolution Group three products under Refrasia this year. Photo: Courtesy of PRNewsFoto/Bevolution Group.