Brooklyn Brewery is set to work with Carlsberg to launch two new formats of Scorcher India pale ale (IPA) to market.

Scorcher is planned to be launched in 30l kegs and in cans. The IPA is brewed with Amarillo, Simcoe, Cascade, and Bravo hops. It is currently packaged in a bottle and contains 4.5% alcohol by volume (ABV).

Brooklyn Brewery's brewmaster Garrett Oliver said: “At the time, most people seemed to only want massive IPAs but other brewers were really big on Scorcher.

“Fast-forward to 2017 and we've updated the beer with even brighter hop notes and it's now our go-to beer for barbecue food and evenings out in the pub.”

"We’re thrilled to be able to introduce Scorcher into the on trade on draught and into the on and off-trade in cans for the first time in the UK."

Each Brooklyn Brewery beer is imported into the UK from New York. Carlsberg has held the distribution rights of Brooklyn Brewery’s beer portfolio in the UK since January this year. The company has worked with Brooklyn to launch Scorcher IPA for the first time into the UK on-trade.

Carlsberg UK's marketing vice-president Liam Newton said: “Building wider interest and access to Brooklyn Brewery’s craft beer portfolio in the on-trade is a priority for us as a brewer this year, where it complements our premium beer portfolio.

“We’re thrilled to be able to introduce Scorcher into the on trade on draught and into the on and off-trade in cans for the first time in the UK, building on its existing popularity as a quality bottled beer.”


Image: Brooklyn Brewery's Scorcher IPA will be available in the UK in two new formats. Photo: courtesy of Carlsberg UK.