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Budweiser has been granted approval to temporarily rebrand itself as ‘America’, in the lead up to elections in the US.

Starting later this month, the labels on bottles and cans will read ‘America’ instead of Budweiser.

The label will continue to be carried through to the election in November, reported the Guardian.

“This is the first time that the brand is changing its name for an event.”

Although the label’s typeface will remain the same, the words will change to "E Pluribus Unum" instead of "The King of Beers,"meaning "Out of Many, One."

AB InBev, the brewer of Budweiser, approached the Alcohol and Tobacco Tax and Trade Bureau for approval, which gave its consent this week.

Often, Budweiser redesigns its logo to match a major sporting event. However, this is the first time that the brand is changing its name.

The brand confirmed to AdAge that the label change will impact 12oz cans and bottles.

The labelling change has been handled by advertising agency Jones Knowles Ritchie.

Image: Budweiser has been granted approval to temporarily rebrand itself as ‘America’. Photo: Courtesy of en.wikipedia to Commons by Maksim.