Bushmills Irish Whiskey has launched Red Bush in the US as the demand for the Irish whiskey has considerably increased in recent years.

Bushmills Red Bush is matured in bourbon casks for a refined and balanced flavour. It is the new addition to the company's malt-rich and blended whiskey range, produced at The Old Bushmills Distillery, which is known for its signature style of smooth, malt-rich spirits.

The Old Bushmills Distillery's master distiller Colum Egan said: “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker.

"Bushmills Red Bush personifies the gritty Irish character and adds a sense of adventure and fun to our portfolio."

“Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers.”

The company claimed that Bushmills Red Bush is a smooth blend of triple distilled Irish single malt and fine Irish grain whiskey.

Egan added: “Bushmills Red Bush personifies the gritty Irish character and adds a sense of adventure and fun to our portfolio, further defining the confident, courageous and independent spirit we’ve seen for generations at Bushmills.”

Image: Bushmills Irish Whiskey expanded its portfolio of malt-rich and blended whiskeys range with the addition of Bushmills Red Bush. Photo: courtesy of Bushmills Irish Whiskey/ Business Wire.