Carolina Global Brewing has unveiled malt beverage product line Juicebar Cocktails in the US.

The line will offer combinations of fruit, vegetables, and herbs in cocktail blends. Initially, Carolina Global Brewing will offer the product in Carrot Aloe Mango flavour with 4.9% alcohol-by-volume (alc/vol) and Pineapple Lime with Cilantro with 4.7% alc/vol.

The new products will be retailed in packs of 12oz cans at a suggested retail price between $9.99 and $10.99. The drinks will be available at major retailers including Whole Foods, Walmart, Fresh Market, Sprouts, and Harris Teeter.

Distribution of Juicebar Cocktails will begin in May this year and will be released to various states in the US including Massachusetts, Connecticut, Rhode Island, Minnesota, New Jersey, and Georgia.

"Our distribution and retail partners agree that the greenification of non-alcoholic beverages is lacking in RTDs."

Carolina Global Brewing co-founder Brian Myers said: "Juicebar Cocktails is our version of clean and green cocktails with all natural ingredients that you'll find at your local smoothie or juice bar. Fruit and vegetable juices, natural herbs, and spices, lightly sweetened with natural sugar, and mixed with tasteless malt alcohol."

Juicebar Cocktails is the second series to be launched by the firm in the ready-to-drink (RTD) segment following Happy Juice.

Carolina Global Brewing's co-founder Samuel Wilson said: "Our distribution and retail partners agree that the greenification of non-alcoholic beverages is lacking in RTDs. There's room for all-natural brands like Juicebar Cocktails to gain market share.

“We made a great product with no artificial ingredients and our partners are excited to get it to market."

Image: Carolina Global Brewing introduced malt beverage product line Juicebar Cocktails. Photo: courtesy of Carolina Global Brewing.