C&C Group has signed a distribution partnership with InterBev (Singapore), which is a unit of ThaiBev.

According to the terms of the partnership, Interbev Singapore and C&C Group will join to strengthen Magners’ presence in core markets.

C&C Group’s Asia Pacific division regional director Conor Hardy said: "We are delighted to announce this new strategic partnership with Interbev in Singapore.

"We are happy to be in this new distribution partnership with C&C Group.

"Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability."

Interbev (Singapore) Limited vice-president of international business Kevin Ng said: "We are happy to be in this new distribution partnership with C&C Group.

"Together with our partner business, F&N Foods we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore."

Interbev Singapore will commence distribution of Magners in Singapore from September.

F&N Foods, which is also a subsidiary unit of ThaiBev and a business partner of Interbev Singapore, will support sales of Magners

The team of Interbev Singapore and F&N Foods serve as a one-stop beverage company with a wide distribution network that can help develop and grow premium brands.