Total Beverage Solution (TBS) has become the exclusive US importer for Swedish-based Rekorderlig Cider's premium hard cider range.

Following successful launches in 10 markets in the US, Rekorderlig selected TBS to tap other markets in the country.

Rekorderlig's global marketing and distribution partner Chilli Marketing co-founder Gareth Whittle said: "Building on the success of Rekorderlig in major global hard cider markets like the UK and Australia, we are now focused on global expansion and continuing to strengthen our premium fruit cider brand within the US."

"Rekorderlig has all the elements we look for when selecting brands for our portfolio."

Whittle added: "In order to help take our brand to the next level, we knew we needed a partner who not only had a strong influence in driving distribution in the U.S. market, but who also share the same commitment as Chilli Marketing to building long term brand equity. We believe Total Beverage Solution is the right partner to help our brand succeed to its fullest potential." 

Total Beverage Solution was founded in 2002. TBS founder and CEO Dave Pardus said: "Rekorderlig has all the elements we look for when selecting brands for our portfolio.

"They have a clearly differentiated product and position in the market along with a heritage and passion for their craft demonstrated by their high quality cider. We are extremely excited to bring them on board."

Rekorderlig's cider was launched in New York in October 2013.

The gluten-free fruit based cider has 4.5% alcohol by volume.

Rekorderlig's cider is available in different flavours, such as pear, strawberry-lime, wild berry and passionfruit.

Image: Rekorderlig's cider is available in different flavours. Photo: Courtesy of PRNewsFoto/Total Beverage Solution.