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Coca-Cola Great Britain (CCGB) has launched a new bottled water brand, called glacéau smartwater, to tap the £1.38bn bottled water market of the UK.

The country’s bottled water segment is growing by 6% year-on-year and is expected to grow by a further 8% over the next three years.

Glacéau Smartwater will be produced and bottled in Northumberland, as part of the company’s commitment to the Made in Great Britain campaign.

"Great Britain is the first European market to host the launch of glacéau smartwater."

The company has invested £3.5m in the production facility at Morpeth. This is the 22nd brand to be launched under CCGB.

Launched first in the US in 1996, glacéau smartwater has grown in the last seven years and is now considered to be a leading premium water brand in the country, the company claimed.

Great Britain is the first European market to host the launch of glacéau smartwater, which is made from British spring water, that is vapour distilled before the addition of electrolytes.

Glacéau Smartwater comes at a recommended retail price of 57p for 600ml and 89p for 850ml. The launch is being supported by a marketing campaign, which will include TV, digital, outdoor, and print.

Image: Coca-Cola Great Britain (CCGB) has launched a new bottled water brand, called glacéau smartwater. Photo: Courtesy of THE COCA-COLA COMPANY.