Coca-Cola UK has invested £10m on a promotional campaign for its new Coca-Cola Zero Sugar.

This campaign, aired on television, carries a message that the product ‘Tastes more like Coke, looks more like Coke’.

The television spot will be supported by out of home, experiential and in-store activity. As part of this, the firm plans to give away over four million samples.

"Coca-Cola Zero Sugar is replacing Coke Zero on retail aisles from this month."

Coca-Cola Zero Sugar is replacing Coke Zero on retail aisles from this month.

The latest release is part of the several measure taken by Coca-Cola Great Britain to help people cut down their sugar consumption.

The firm had invested £30m in reformulation and new product development initiatives.

Coca-Cola Great Britain general manager Jon Woods was quoted by foodbev.com as saying: "We know that millions of people across the UK love the taste of Coca-Cola Classic so we’re excited to unveil the new Coca-Cola Zero Sugar.

"We already offer a number of great tasting drinks with no sugar but with Coca-Cola Zero Sugar we’ve spent years developing this new recipe to get even closer to the taste of Coca-Cola Classic without the sugar.

"That’s important because we know a growing number of people want to reduce their sugar intake but have been reluctant to try a no sugar option because they don’t think they taste as good as the original. As well as ensuring it tastes great we’re putting our biggest marketing investment in a decade behind this launch and throughout the summer we’ll be encouraging people to choose no sugar.

Coca-Cola Zero Sugar will feature a new design incorporating the Coca-Cola red disc, which is now the key aspect of the brand.