Devils River Whiskey is set to launch a small-batch bourbon in Texas stores in early April.

During the production process, the whiskey is combined with pure, limestone-filtered spring water from Devils River. The product is claimed to capture the spirit of the water it draws its name from, with bold flavours in each sip.

In addition, the bourbon is made of carefully selected grains that result in warm, golden flavours. The boldness comes through as a result of a proprietary fermentation process, where the mash is distilled in traditional copper pot stills and then the product is aged in dark charred oak barrels. The whiskey finishes with the company's proprietary chill filtration process. The result is a smooth 90-proof small-batch Texas whiskey.

"During the production process, the whiskey is combined with pure, limestone-filtered spring water from Devils River."

Devils River Whiskey president and chief operating officer Mike Cameron also serves as president of the Texas Distilled Spirits Association. Senior vice-president of marketing Eric Hundelt has more than 18 years of experience with liquor brands ranging from Smirnoff Vodka to Angels Envy Kentucky Bourbon. Senior vice-president of sales Keith Neill was previously senior vice-president of Republic National Distribution Company.

Devils River Whiskey will carry a suggested retail price of $29.99 for 750ml bottle.

Image: Devils River Whiskey to launch small-batch bourbon whiskey in Texas. Photo: courtesy of Devils River Whiskey.