Chai40

Drink Me Chai, a leading Chai brand in the UK, has entered the ready-to-drink market with the launch of Iced Chai Latte.

The brand claimed that as there is no other Chai offering in the UK flavoured milk market, it seeks to tap the growing sector, which is currently valued at £42m, and the increasing popularity of the Chai flavour profile.

Drink Me Chai founder Amanda Hamilton said: "Flavoured milk is set to grow at double the rate of white milk, driven by busy consumers who are health and taste conscious.

"Chai Latte is growing 30% year on year (YOY), and is particularly popular amongst young consumers and office workers, for whom the availability of their favourite beverage in ready to drink form is certain to be an attractive proposition."

A well known brand in the UK, it supplies to coffee stores and major multiple supermarkets.

The brand claimed that it is also receiving an enthusiastic response across Europe, Scandinavia, the Far East and South Africa.

"Flavoured milk is set to grow at double the rate of white milk, driven by busy consumers who are health and taste conscious."

The traditional Indian Chai flavour profile is growing in the UK and is currently valued at £3.2m in grocery.

Drink Me Chai Iced Chai Latte is a low fat and low sugar blend of tea, milk and exotic spices.

This drink is comes in a 330ml screw cap bottle.

It is available at an RRP of £1.85. The drink has a nine-month ambient shelf life.

Image: Drink Me Chai Iced Chai Latte is a low fat and low sugar blend of tea, milk and exotic spices. Photo: courtesy of Drink Me Chai