truly

Hard Seltzer Beverage Company, an affiliate of the Boston Beer Company, has launched Truly Spiked & Sparkling, a low calorie and gluten-free sparkling water, in the US.

Claimed to be suitable for active and social drinkers looking for a light, refreshing alternative to wine, light beer and cocktails, this beverage contains only 100 calories and 2g of carbs per serving and has 5% alcohol by volume (ABV).

The growing demand for carbonated bottled water in the US and low-calorie alcoholic beverages has inspired the launch of Truly Spiked & Sparkling beverage.

“After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great.”

Truly Spiked & Sparkling innovation team member Casey O’Neill said: "A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavoured sparkling water.

"I started playing around with alcoholic versions as a side project over a year ago, realising there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe!

"After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great; refreshing, with a hint of fruit, but doesn’t fill you up or break the calorie bank."

This new beverage does not include any artificial flavours and contains alcohol made out of cane sugar.

Truly Spiked & Sparkling is available in colima lime, grapefruit and pomelo, and pomegranate.

The drink has been launched in six packs across twenty major markets in the US.

Image: Truly Spiked & Sparkling is a low calorie and gluten free sparkling water. Photo: Courtesy of PRNewsFoto/Truly Spiked & Sparkling.