Micro-distilled spirit brand Our/London vodka has signed a distribution partnership with Hi-Spirits to expand its reach in the UK.

With this agreement, Our/London vodka would be available through Hi-Spirits across the UK on-trade and off-trade.  

Our/London claims that its wheat-based vodka has a fruity note that can be enjoyed on its own or as part of a cocktail.

"Our distribution expertise will make this authentic, premium vodka much more widely available."

The brand's main distillery is located at Hackney Downs, East London, and it also has micro distilleries in Berlin, Germany; Amsterdam, Netherlands; and Los Angeles and Detroit, US.

This new partnership builds on a network of stockists for Our/London, which already includes retailers such as Selfridges, Fenwick’s, and Harvey Nichols; drinks specialists Whiskey Exchange and Master of Malts; e-commerce through 31 Dover and Amazon; and on-trade operators Cosy Club, Bistrotheque, and Balans Soho Society.

Hi-Spirits managing director Dan Bolton said: “Our distribution expertise will make this authentic, premium vodka much more widely available. Our/London taps into long-term trends in both the on and off-trade for premiumisation, authenticity and provenance and consumer’s increasing preference for quality over quantity when enjoying drinks.”

Our/London partners Neil Chivers and Clive Watson said: “We are delighted to be partnering with the Hi Spirits team. From our very first meeting it was clear that they understood what we were about and, given their great reputation and existing portfolio, we felt they were best placed to help take our business to the next level.”

Our/London vodka has 37.5%  alcohol by volume. Its 350ml bottle is available for RSP of £19.

Image:  Our/London vodka signs distribution partnership with Hi-Spirits. Photo: Courtesy of Our/London/Hi-Spirits.