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Just C has launched ARYA Curcumin+ Beverages and Daily Antioxidant Gummy Chews in the US.

The two lines contain ARYA’s Curcumin+, which has 27 times the absorption rate of regular curcumin.

Curcumin is a bioactive ingredient present in turmeric and is responsible for its yellow colour.

"We believe that including food supporting a healthy defense against inflammation such as curcumin is an important health consideration for all ages."

For centuries, it has been considered as a natural antioxidant and anti-inflammatory.

Consisting of only 3-5% of the turmeric root by weight, curcumin is highly water insoluble and very little is absorbed by the body.

ARYA through its proprietary Curcumin+ solved the issues of solubility and absorption and eliminated the turmeric aftertaste.

The ARYA drinks, specially blended with natural ingredients and flavours such as Citrus, Lemon-lime, Mixed Berry, and Tropical, and the mango gummy chews are meant to appeal to consumers seeking good-tasting products with the wellness benefits of curcumin or turmeric.

The brand claimed that each blend focuses on a different set of lifestyle goal, namely sports, energy, immunity, and radiance.

Just C Founder and CEO George Uy said: "With the exception of the Sports Blend, our drinks are only five calories, and naturally sweetened with minimal or zero added sugar.

"We believe that including food supporting a healthy defense against inflammation such as curcumin, as part of your diet together with a physically active lifestyle, is an important health consideration for all ages.

"ARYA Curcumin+ may help to recalibrate your body daily and combat unhealthy inflammation triggered by diets rich in sugar and saturated fat, weight gain, physical inactivity, chronic stress, smoking, and sleep disorders."

Image: Just C launches ARYA Curcumin+ beverages and antioxidant gummy chews. Photo: Courtesy of PRNewsFoto/Just C, Inc.