Supermarket chain Lidl has secured genetically modified organism (GMO)-free certification for its own milk brand.

Lidl has begun by ensuring a GMO-free diet for all its cows, from which it sources milk sold under its own brand, Milbona.

GMO-free milk and dairy products will be sold at its supermarkets in Germany from September this year.

"Supermarket chain Lidl has secured genetically modified organism (GMO)-free certification for its own milk brand."

The chain claims that it will sell the new milk at an affordable price of €0.46 per litre.

Lidl was quoted by thelocal.de as saying: “Adding extra values to the usual reasonable prices for our customers and farmers.”

The supermarket firm will also provide financial assistance to dairy farmers providing GMO-free food to cows.

Other supermarkets chains such as Aldi, Rewe and Netto have been focusing on GMO-free products due to growing consumer demand.

GMO-free poultry products such as eggs are already available at retail outlets.

Germany has imposed a ban on cultivation of genetically modified maize or soy; however, it has allowed genetically modified food to be used as animal feed.