energy

Liquid Ice Energy will be adding a new flavour to its line of premium energy drinks.

The new product sports a blend of sweet and citrus natural flavors along with a combination of performance enhancing ingredients with vitamins B3, B5, B6, and B12 that is used to revitalise the mind and body.

Retailers including Casey’s General Stores, Holiday Stationstores, Loaf ‘N Jug, Quik trips and Super Americas and participating on-premise locations will sell the energy drinks that will be made available in over 40 states through selected Anheuser-Busch, MillerCoors, Pepsico and Coca-Cola distributors.

Liquid Ice Orange will be available in 8.3 oz and 12 oz cans. The energy drink that was first launched in 2003 helps consumers in extending energy and endurance when one is fatigued.

Liquid Ice Energy’s president Michael Lam said: "We are in the forefront of developing innovative flavors that elevate the industry’s taste to new standards, and our inspiration always comes down to what our customers demand.

"We are confident that Liquid Ice Orange will exceed our customers expectations and because it has the same characteristics as the other lines in our portfolio, it will offer a unique flavor with the versatility to be the ultimate mixer."

The company will support the national launch of Liquid Ice Orange with an extensive marketing campaign that would include advertising, public relations, in-store point of sale (POS), digital and social activations as well as a national sampling program in selected regions.

Image: Liquid Ice Orange will be available in 8.3 oz and 12 oz cans. Photo: courtesy of Liquid Ice Energy.