MillerCoors has launched Zumbida, a beverage inspired by traditional Mexican aguas frescas, in the US.

The drink reportedly comes in a fruity flavour that is characteristic of aguas frescas.

Zumbida senior marketing manager Tristan Meline said: “We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas.

"MillerCoors is always exploring different cultures, occasions, flavours and lifestyles to deliver new products."

“MillerCoors is always exploring different cultures, occasions, flavours and lifestyles to deliver new products that meet people's changing tastes and behaviors. With Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don't normally have in aguas frescas.”

The drink is available in select US markets, including Las Vegas, Albuquerque, and Denver. It has a hint of carbonation and a touch of alcohol. The drink is reported to have a crisp, clean finish, and contains 4.2% alcohol by volume (ABV).

The beverage is available in six-pack 12ozbottles.


Image: MillerCoors has released Zumbida in the US. Photo: courtesy of PRNewsFoto/MillerCoors.