Nespresso,romont

Europe’s largest single-serve coffee brand Nestle Nespresso has opened a new production centre in Romont, Switzerland, to meet the growing global consumer demand for its coffees.

The brand has spent $308m on the Romont factory that will produce the VertuoLine capsules to cater to the North American preferences for large-cup coffees apart from producing the classic Nespresso capsules.

Nestle Nespresso CEO Jean-Marc Duvoisin said: "With the production of VertuoLine capsules, Romont will support our significant growth ambitions in North America.

"Driven by innovation, the portioned coffee industry, which represents over $5bn, is growing strongly in that region. With VertuoLine, we have the right product to meet the increasing demand."

Nestle has invested CHF1.1bn in boosting Nespresso production in Switzerland since 2002 with centres in Avenches and Orbe already under operation.

Construction of the company’s third facility in Romont saw participation from more than 25 local companies, representing 60% of its total budget.

The project is expected to create 125 skilled, direct jobs, which will take the total number of Nespresso employees in Switzerland to over 2,300.

Nestle CEO Paul Bulcke said: "This production centre represents a strategic, long-term investment to meet the growing global consumer demand for the highest quality Nespresso coffees in the coming years."

"It will not only contribute to the success of Nespresso in the growing portioned coffee segment, but also to the local, regional and national economic and social dynamism. Once again it demonstrates our affinity for our home country, with which we share values such as excellence and innovation."

Image: Nestle’s Romont production facility. Photo: courtesy of Nestlé Nespresso SA.