US-based company Peet’s Coffee, has launched its new ready-to-drink (RTD) line into the market.

Including Baridi Black, Coffee au Lait, and Dark Chocolate, the line is produced using freshly-roasted beans, which are later cold brewed as per the standards used in Peet’s cafés.

The new RTD Cold Brew will soon be available for a suggested retail price of $3.99 at selected Peet’s Coffee cafés, grocery stores, and some other partner locations in the San Francisco Bay Area.

Peet’s Coffee's CEO Dave Burwick said: “We’re proud to launch our ready-to-drink line during our 50th anniversary year as these new Cold Brew beverages build on the heritage of Peet’s Coffee and our five decades of coffee craftsmanship.

“Coffee consumers are increasingly sophisticated and by leveraging the equity we have in coffee, we’re introducing beverages that will delight not just our existing fan base of Peetniks, but all coffee lovers.”

The coffee company has sourced its proprietary East African Baridi Blend, from smallholder farms, which are specially selected for its bright, juicy, and aromatic profile.

Peet’s Coffee's senior director of innovation Jessica Mitchell said: “Ready to drink is yet another example of our commitment to innovate. Last year we fully transformed our iced coffee program by shifting from a hot brew chilled over ice to a Cold Brew that was slow brewed.

“This shift drove double-digit growth for our cold coffee business in our cafés, and was among the highest performing product lines in our entire portfolio. We are excited to continue fueling growth by enhancing our offerings with ready-to-drink Cold Brew.”

The company also claims that there are no artificial ingredients, colors or preservatives, and no carrageenan.

Image: Peet’s Coffee launched its new ready-to-drink (RTD) in the market. Photo: Courtesy of BusinessWire/Peet’s Coffee.