Beverage firm PepsiCo has unveiled a new bottled water, LIFEWTR, with new label designs.

LIFEWTR is a purified water, pH balanced with electrolytes added for taste, and comes in three design varieties under Series 1, which changes several times a year.

Designed by emerging artists, the labels are expected to be a platform for more artists to be discovered on a broad scale.

"We can’t wait to bring this brand to consumers around the world, beginning with the United States."

PepsiCo global beverage group president Brad Jakeman said: “Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity, and source of creation, linked to the brand’s core.

“LIFEWTR is a huge priority for us and an exciting global big bet, and we’ve worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer.

"We can’t wait to bring this brand to consumers around the world, beginning with the United States.”

The labels of Series 1 have been designed by artists Momo, Craig & Karl, and Jason Woodside.

PepsiCo North America beverages chief marketing officer Seth Kaufman said: “We created LIFEWTR to be as inspirational as it is functional and we’re thrilled to introduce the brand into our growing and diverse beverage portfolio.

“We recently announced our renewed 'performance with purpose' goals and this is a prime example of this vision coming to life as we continue to transform our portfolio to offer top-selling beverage choices for every consumer lifestyle and occasion.”

LIFEWTR features a sports cap and will be available across the US in 700mL and 1L capacities from February 2017.

PepsiCo produces foods and beverages in 22 brands that generate more than $1bn each in estimated annual retail sales. Last year, the firm recorded net revenue of $63bn.

Image: LIFEWTR Series 1 bottles. Photo: courtesy of PepsiCo.