Toronto-based Harlequin, a subsidiary of Harper Collins Publishing House, has launched a new line of wine varietals.

Launched under vintage Harlequin branding, the three new variants include chardonnay, cabernet sauvignon and a red wine blend.

The new line of products has been developed in close collaboration with Vintage Wine Estates, a group of vintner families from the North Coast of California, with a collection of fine wineries and wine brands from the region.

Harlequin publisher and CEO Craig Swinwood said: "We are very excited about this business development and partnership. Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market.

"As a company, we strategically seek out partnerships with top quality brands that fit our vision for success. Vintage Wine Estates produces superior products and we’re proud to affix our brand to these carefully selected wines."

Vintage Wine Estates executive vice-president for sales and marketing Terry Wheatley said: "It’s been great working with Harlequin on this exciting new venture, and we couldn’t be happier to be producing the first range of wines bearing the Harlequin brand.

"It’s a special experience to sit down with a good book and glass of wine. We look forward to offering Harlequin readers that moment of everyday indulgence."

The wines are priced at $14.95 per bottle and are available to only US customers exclusively on Amazon.com.