US-based tea brand Pure Leaf has launched a variety of new bagged and loose leaf teas to add to its current ready-to-drink products.

Pure Leaf's tea leaves are kept long, then picked, rolled and crafted with real fruit pieces, petals and herbs, enabling the natural tea essence to come through.

To ensure an authentic taste experience, Pure Leaf offers single-source tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia and Sri Lanka.

"Pure Leaf's transparent packaging reveals the tea blends and the quality of the ingredients."

Pure Leaf's transparent packaging reveals the tea blends and the quality of the ingredients.

Available in 16-count jars, Pure Leaf bagged teas are offered in seven varieties, whereas the loose teas are offered in three varieties.

The new bagged and loose teas join the Pure Leaf brand, which comprises Pure Leaf Iced Tea and Pure Leaf Tea House Collection, and are manufactured and distributed by Unilever.

All products are available across the US on Amazon.com and in grocery stores, mass market retailers and selected club stores.

Image: Pure Leaf launches bagged and loose leaf varieties Photo: courtesy of Pure Leaf.