Smirnoff has launched a new low-calorie expression of seltzer, called Smirnoff Spiked Sparkling Seltzer, which has less than 100 calories and zero sugar.

The new malt beverage expression offers 90 calories per 12oz serving, 1g carbs, zero sugar and does not contain artificial sweeteners.

Smirnoff Spiked Sparkling Seltzer comes packaged in a slimline can and is available in natural fruit flavours of orange mango, cranberry lime and watermelon.

" The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option."

Diageo Beer US flavoured malt beverages brand director Krista Kiisk said: "The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option.

"We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste."

Smirnoff Spiked Sparkling Seltzer has 4.5% alcohol by volume (ABV) and is currently available for purchase at a recommended retail price of $8.99 for a six pack of 12oz cans.

The new seltzer expression and Smirnoff ICE are ready to serve drinks and a part of the flavoured malt beverage portfolio of the alcoholic beverage firm Diageo.

Smirnoff ICE is available in Classic, Seasonal, Electric and Spiked categories.

Diageo includes brands such as Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Image: Smirnoff Spiked Sparkling Seltzer flavours. Photo: courtesy of PRNewswire/Smirnoff.