Tea Forté is set to launch its new tea concept under the BLEU brand.

BLEU offers a collection of five naturally caffeine-free, herbal blends. They contain Butterfly Pea flowers, which are known for immune-boosting antioxidants and anti-inflammatory properties.

Butterfly Pea flowers are grown in tropical and temperate climates. Native to the Southeast Asia, the flower is claimed to restore vitality, soothe nerves, and revitalise skin.

It is also known for its delicate and earthy flavour, as well as its blue hue.

"Tea Forté supplies its handcrafted tea blends to more than 35 countries worldwide."

BLEU will be available in various packaging options including a large or small presentation box, a single steeps sampler, a Kati steeping cup and infuser set, and a loose-leaf tea canister for each of the five blends.

Tea Forté supplies its handcrafted tea blends to more than 35 countries worldwide, serving hotels, restaurants, and resorts.

The company claims to use organically grown and ethically traded ingredients, which are directly sourced from the growers of tea leaves, fruits, herbs, and flowers.

Image: Introducing BLEU: A New Collection Of Exotic Blends. Photo: courtesy of Tea Forte/PR Newswire Association