UK-based retailer Tesco has launched a new range of 10 luxury wines focusing on classic French and Italian styles.

The range is comprised of Faugeres 2015, Lambrusco Reggiano Amabile DOC NV, Valpolicella Ripasso 2014, St Emilion Grand Cru 2011, Barbera d’Alba 2013, Margaux 2011, Mercurey Rouge ‘Selection Georges’ 2015, Gaillac Perle 2016, Minervois La Liviniere 2015, and Vire Clesse 2015.

Tesco's wine master James Davis said: “These fantastic new finest wines offer customers an opportunity to discover a range of top quality wines at exceptional prices.

“We are seeing that a large number of customers are looking for a terrific wine to celebrate a special occasion, or to be an interesting talking point at the dinner table.

"We believe we’ve found some real hidden gems amongst some brilliant classics."

“We believe we’ve found some real hidden gems amongst some brilliant classics. With the help of our fantastic wine-making partners we’re able to bring these once exclusive wines to shoppers across the country.”

Priced between £7 and £20, the new range comes with new label design intended to enable customers to identify the wine's quality. The label also highlights the winemaker Tesco has worked with to launch the products.

The introduction of these premium wines is said to be the latest stage of Tesco's journey to develop its wine range by improving the quality, selection, and availability, as well as simplifying the pricing of its own label wines.

Tesco is also releasing the range in 187ml bottles for portion control. The wines will be available for purchase in more than 200 stores across the country and online.  


Image: Tesco introduces new finest wine range. Photo: courtesy of Tesco.