US-based fitness nutrition brand trusource is growing its retail presence to include Target, Walgreens, Giant Eagle, and HEB.

Less than a year ago, the brand was launched exclusively at Kroger stores. trusource's senior brand manager Nabil Wanna said: "We have received a terrific response to trusource and that is fueling our nationwide retail expansion. Consumers praise the taste and overall experience of trusource products and repeat purchase is strong.

"We created trusource to address an unmet need in the sports nutrition market. This is a brand for the everyday athlete, with easy-to-mix protein powders and delicious ready-to-drink products for anyone with a fitness goal."

"This is a brand for the everyday athlete, with easy-to-mix protein powders and delicious ready-to-drink products."

trusource current brands include Anytime Protein, Protein+Energy, Protein Water, Protein Java, and Anytime Energy.

Anytime Energy's products offer naturally sourced amino acids and caffeine and are intended to help support muscle recovery, energy, and focus.

trusource Anytime Energy comes in both an easy-to-mix powder and in ready-to-drink bottles, each containing 100mg of caffeine and only 10 calories per serving.

Anytime Energy powder is currently available in Orange Blast, with Watermelon Rush available in early 2017. The ready-to-drink version is currently available in Orange Blast and Fruit Punch.


Image: Anytime Energy ready-to-drink. Photo: Courtesy of PRNewswire/trusource