Viniq35

US-based shimmery liqueur producer Viniq has extended its product line with the launch of Viniq Glow.

Viniq Glow features premium vodka, Moscato, juicy peach, golden apricot and has notes of radiant blossoms. Viniq Original was launched by E & J Gallo in 2014.

Viniq Glow is the third variant in shimmery liqueur line that includes Original and Ruby.

"In 2015, we saw consumers increasingly moving away from traditional drink."

Viniq director of marketing Anna Bell said: "In 2015, we saw consumers increasingly moving away from traditional drinks, preferring instead to experiment with fruity flavoured cocktails.

"For consumers continuously looking for sweet and flavorful new photo worthy cocktails, Viniq Glow is perfect for celebrating and enjoying with friends."

Claimed to be delicious and smooth, Viniq Glow is blends with lemonade or lemon-lime soda and with light spirit.

This product delivers optimal flavor when mixed and can be used to create cocktails.

Viniq Glow is available in 750ml bottles for a suggested retail price of $19.99 and 375ml bottles for a suggested retail price of $12.99.

Image: Viniq launches Viniq Glow. Photo: courtesy Jason Cone/Viniq/PR Newswire Association LLC.